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Thoughts & Thunderbolts

We’re curious people. And that curiosity extends across both our professional and personal lives. Here’s a sampling of the stuff that keeps our brains churning.

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Ideas
December 07 | 2016

Getting Raw About Empathy in Life and Work

by Beth Larson
Ideas
November 22 | 2016

The Evolution of Culture and Brands

by Adrian Ho
Ideas
November 17 | 2016

What Developers Can Learn from the Coffee Industry

by William Fendler
Culture
October 25 | 2016

Zeus Jones’ Top 5 Halloween Movies

by Elida Holte
Ideas
October 19 | 2016

Why We Should All Be Called Creatives

by Jason Zabel
Work
October 12 | 2016

The 4 Key Strategies Behind Our New Website

by Alex Register
Trends
September 30 | 2016

(Art) History Repeats Itself

by Robert Skoro
Culture
September 07 | 2016

How a Summer of Feeling like a Failure Was Exactly What I Needed

by Ben Olson
Culture
August 31 | 2016

The More Ultimate Guide to The State Fair

by Peter Petrulo
Ideas
August 24 | 2016

A Value-Exchange Business Model in 3 Steps

by Elsa Perushek
Ideas
August 16 | 2016

5 Reasons Why Innovation Is Good For Your Brain

by Katie Iwanin
Ideas
August 03 | 2016

How To Create An Ecosystem Around Shared Values

by Adrian Ho
Work
July 26 | 2016

Feeding A Happy City at Mess Hall

by Elida Holte
Culture
July 13 | 2016

When Work Gets Personal: Building Your Own Strategic Framework

by Ashleigh Penrod
Work
June 24 | 2016

Scaling Viral Impressions: A #postitwar Case For Preparation

by Jen Shadowens
Culture
June 15 | 2016

Welcoming Our Not-Interns

by Sarah Herberg
Culture
June 07 | 2016

Creating the Next Generation of Leadership at Zeus Jones

by Dave Annis
Ideas
May 29 | 2016

Redefining How We Measure and Evaluate Scale For Brands

by Colin Murphy
Culture
May 25 | 2016

How an “Affront to Capitalism” Plans for The Future

by Rob White
Ideas
May 18 | 2016

It’s Time to Evolve the Brand Guide (And How We Design for It)

by Alex Register
Ideas
May 10 | 2016

Four Principles of Brand Partnership

by Laura Nelli
Ideas
May 03 | 2016

Unicorn Ethics: When Profit & Growth Become Separated

by Adrian Ho
Ideas
April 26 | 2016

Measuring Brand Purpose: 5 Lessons Learned

by Sarah Herberg
Ideas
April 20 | 2016

An Evolving Model for Modern Brands – Beyond “Belief, Purpose, Pursuits”

by Christian Erickson
Ideas
April 12 | 2016

Do Business Ethics Matter? Asking The Right Questions For A Competitive Advantage

by Sarah Lansky and Jessica Nordell
Trends
April 04 | 2016

Is Big Data Taking Over Business? Five Ways to Embrace Your Common Sense

by Katie Iwanin
Work
March 29 | 2016

Into the Unknown: Creating Our First Book

by Beth Larson and Gordon McIntyre-Lee
Culture
March 22 | 2016

Out of Left Field – Why We Want Interns with Diverse Backgrounds

by Claire Dawson and Ellen Schneider
Trends
March 15 | 2016

Nike vs. Adidas

by Eric Frost
Culture
March 03 | 2016

Not Like Me: How Homogeneity Impacts Our Work, and What We Can Do About it

by Sarah Herberg
Trends
February 29 | 2016

Welcome to the Age of Otherness

by Robert Skoro
Ideas
February 16 | 2016

You’re Never Too Big to Be Authentic

by Claire Dawson
Trends
February 08 | 2016

The Merging of Cause and Business – And Why It’s Key to Understanding Young Consumers

by Becky Lang
Ideas
January 27 | 2016

Why Brand Transparency Still Matters

by Katie Iwanin
Ideas
January 07 | 2016

Do The Underlying Structures of Your Company Support How Value Is Created?

by Adrian Ho
Work
December 22 | 2015

This Year, Let’s Make Merrymaking Matter

by Laura Nelli
Culture
December 16 | 2015

We Need to Talk

by James Diers
Work
December 09 | 2015

Building The Boka Design Language

by Alex Register
Trends
December 03 | 2015

Organizational Strategies for Coping with Complexity

by Adrian Ho
Culture
November 18 | 2015

Zeus Jones Push-Up Club: Building an Idea From the Inside Out

by Mike Rook
Culture
November 11 | 2015

How We’ve Built Zeus Jones Around Radical Collaboration With Clients

by Christian Erickson
Culture
November 04 | 2015

Why You Should Never Use the Word Learnings: How to Write Like a Human

by Claire Dawson
Ideas
October 30 | 2015

Why You Should Stop Being So Original

by Laura Nelli
Culture
October 22 | 2015

Advice From the ‘Real World’ for College Students

by Ellen Schneider and Stacia Burtis
Trends
October 15 | 2015

Metaphors and Mental Models

by Adrian Ho
Work
October 12 | 2015

How Creating Boka Made Zeus Jones Better Flossers

by Amanda Zweerink
October 02 | 2015

3M Thinsulate at the US Burton Open

by Stacia Burtis
Culture
September 25 | 2015

The New Rules of Vacation

by Amanda Zweerink
Culture
September 18 | 2015

Secret Messages from Zeus Jones: On Interning and Minutiae

by Micah Mackert
Work
September 10 | 2015

Design Sprints – Collaborative Real-Time Problem Solving

by Peter Petrulo
Trends
September 04 | 2015

Why It’s Time to Start Caring About Gen Z

by Becky Lang
Culture
September 02 | 2015

The Ultimate Guide to the Minnesota State Fair

by Peter Petrulo
Ideas
August 25 | 2015

Infrastructure For Modern Brands

by Adrian Ho
Culture
August 21 | 2015

Breaking Up With Traditional: My Intern Experience at Zeus Jones

by Kelsey Seiler
August 12 | 2015

The 100-Day Project

by Stacia Burtis
Ideas
August 06 | 2015

What Your Wardrobe and Modern Branding Have in Common

by Beth Larson
Ideas
July 17 | 2015

Towards the Definition of a Modern Business.

by Adrian Ho
Ideas
July 16 | 2015

Taking Charge of Your Career: A Creative’s Perspective

by Laura Nelli
Work
July 01 | 2015

Rebranding the Aquatennial

by Becky Lang
Work
April 24 | 2015

Circle: Introducing Digital Currency to the Masses

by Alex Register
Work
March 25 | 2015

Minnesota United FC Joins MLS

by Brad Surcey
Work
February 06 | 2015

Prepare + Prosper

by Becky Lang
Culture
October 24 | 2014

Infographic: How Does The Twin Cities’ Advertising Industry Stack Up For Women?

by Christian Erickson
Culture
March 01 | 2014

It’s Zeus Jones’ 7th Anniversary. Here’s a Look at What The Agency Could Have Been Called.

by Becky Lang
December 17 | 2013

Hats for the Holidays

by Becky Lang