Breaking Up With Traditional: My Intern Experience at Zeus Jones
August 21st | 2015
by Kelsey Seiler

After breaking up with your boyfriend of five years people say, “it takes time.” Time to process, time to cope, time to re-learn how to be independent, and so on and so forth and what have you.

As a Creative Intern at Zeus Jones, I’ve been going through a bit of a breakup process myself– not the boyfriend kind– but with my own expectation of what writing is. I’ve been breaking up with “traditional”– the buzzwords, print ads, and punchy headlines I’d been concocting in my head for the past five years. I’ve come to realize that writing isn’t always about catching people’s attention, but about how to convey great ideas.

My little writing world has broadened and brightened with opportunities to think bigger, write more, research and take part in brainstorms solving actual business problems. In lieu of growing at my craft, here are some break-up tips I discovered from the intern world (that most writers probably already know, but bear with me):

  • In this world, every detail matters, so pay attention and keep up.
  • Write, re-write, and re-write again. Oh wait, you’re still not right.
  • Don’t forget the champion: it’s always the client. Skip the cutesy stuff, find the meat and make it interesting.
  • Writing itself doesn’t solve problems, ideas do. Realize you’re a part of something bigger so start thinking bigger.
  • Be quiet. Learn by listening, everyone around you works in this industry and has a job here for a reason. Allow time to formulate ideas then share them.
  • Take a chill pill (just one): You can’t possibly write for 8 hours straight. Everything comes out worse, almost guaranteed.
  • Go for a walk once during the workday. Some sun never hurt those creative juices.
  • Ideas change direction. Follow the road until you have to take a U-turn back to your original starting point. But, the fourth time around is usually better than the first.
  • Your ideas are bad. Vomit them out anyway. It’ll help you move onto better ones when brainstorming in the future.
  • Avoid nightmares: Stress happens when striving for writing perfection. Find something that’ll transport you to another world. And always, be positive.

Reading this, you might think it’s obvious stuff, but for me, I had to have these experiences in order to learn from them. It’s like when you see an invention on Shark Tank, and immediately think “Ugh, they are so awesome and so smart…why didn’t I think of that.” At Zeus Jones, I’ve had the chance to “think of that.” Plus, there are dogs, so I’ve been in my happy place.