What was once an objective on every key brand strategy document has become an overused, and at times, a meaningless phrase.
Almost like an involuntary reflex, communication became — and continues to be — the most popular tool for showcasing brand transparency. But there’s a better way.
At Zeus Jones we believe transparent actions are key to building modern brands. If you can make transparency the core of everything you do then it will be impossible not to achieve. This deck explores a model for thinking about transparency in a modern world. Take a look and let us know, do you think transparency still matters?