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Athena Jones

Athena is a playground for uncommon wisdom. Created by Zeus Jones.

Explore our thinking
  1. Chipotle

    Cultivating brand. Connecting with culture.

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  2. Ecolab

    Rebranding a global B2B organization to bring cohesion to their entire enterprise.

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  3. Ulta Beauty at Target

    Creating a new beauty shopping experience that delivers on the best of two brands.

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  4. Nike

    Building a future of sport where every kid feels—and knows—that they belong.

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  5. Oobli

    Restoring the joy of sweetness thanks to breakthrough tech.

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  6. Green Bay Packers

    Legacy in motion: uniting football heritage with wellness.

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  7. Tempo by Hilton

    Building a creative world for a new kind of traveler.

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  8. Minnesota United FC

    Creating a world-class soccer brand that’s uniquely Minnesotan.

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  9. General Mills

    Unlocking the power of an iconic brand portfolio by reconnecting with culture.

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  10. Land O’Lakes

    Refreshing the voice of Rural America through mindset research.

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  11. The Kennedy Center

    Creating a collective rallying cry for arts in modern America.

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  12. Spark by Hilton

    Sparking joy and simplicity with Hilton’s first foray into the premium economy category.

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  13. B Lab

    Creating a cultural movement around a new generation of business leadership.

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  14. Sprig by Kohler

    Building a new go-to-market capability for a century-old design leader.

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  15. Lura Health

    Unlocking a new dialogue with the human body.

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  16. NMDP

    Bringing people together to save lives.

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  17. Nerds Candy

    Catapulting Nerds from the scrap heap to a cultural phenomenon.

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  18. Dimensional Energy

    Fueling a fossil-free future that’s more equitable for all.

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  19. Chipotle Goods

    Designing an apparel line that leans on sustainable sourcing and pop-culture prominence.

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  20. Perfect Day

    Realizing the best possible future for food—and maybe saving the planet.

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