Stoking An Audience’s Passion For All Things Pizza

The pizza lifestyle — it’s totally a thing

For decades, Totino’s has targeted their marketing at moms with a simple message: party pizzas and pizza rolls are the perfect snack for your kids. But as lifestyles and culture evolved, the brand’s messaging hadn’t really kept up. Zeus Jones and Totino’s partnered to reimagine the brand through the eyes of pizza lovers everywhere, taking Totino’s on an incredible — and often incredibly weird — journey.