Evolving Online Health Care with Intuitive Mobile Design

Getting sick can grind life to a halt. But does the road to recovery have to be so slow?

In our fast-paced lives, it’s tough to slow down even if you or a family member gets sick. But if you fall under the weather, you have two options: thread the needle in trying to get an appointment with your doctor. Or look forward to a prolonged wait at Urgent Care.

Recognizing this reality, virtuwell by HealthPartners has transformed how people obtained access 24/7 to accurate diagnoses and prescriptions for over 40 of the most common ailments. For a small fee (depending on your insurance), a patient could work through a simple set of questions on the desktop experience, get a diagnosis and a prescription sent to their pharmacy, and be on the road to recovery from a sinus infection or pink eye in around 30 minutes or less.

The site was fast, affordable and intuitive. But it was missing serving as many people as it could be. So virtuwell asked for our help in reshaping how access to health care could work in our always-connected culture.

The tools are there for technology to bridge the gap between patient and care, regardless of how a patient accesses it.

With so many things instantly available in today’s world, virtuwell knew that a simple mobile experience were an expectation for its likely users, but were widely unavailable in traditional health care.

This way, people could use their smartphone to work through a streamlined experience to get a diagnosis, a treatment plan and quite possibly, a prescription to get them back on the road to better health.

After successful launch of the desktop experience, it was time for virtuwell to make the online clinic easily accessible to people on the go.

UI Design

If you’re not feeling well, or caring for someone who isn’t, you’re probably in no mood for a clunky or overly complex UI. Combine this with the healthcare industry’s tendency to feel cold, sterile and confusing. Using these sensibilities as our guide, we designed our UI to be approachable, yet fully expert driven.


Studies show that green and blue are soothing colors for the sick. virtuwell was already keying into this, but we looked for the right ways to incorporate it into our UI design. In addition, our delivery was right on the cusp of the flat UI movement. We took cues from Windows Metro before iOS 7 flattened everything in its design.

Mobile Site

With an extremely sophisticated backend system, our team worked closely with virtuwell’s engineers to design an intuitive, fully responsive mobile experience that could be applied dynamically. Since launching the mobile site, nearly 13 of all virtuwell users access the clinic from a smartphone or tablet.

Find out more about how Zeus Jones works with health care clients to modernize the industry.