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Athena Jones

Athena is a playground for uncommon wisdom. Created by Zeus Jones.

Explore our thinking

Eric
Frost

Eric
Frost

Specialties

  • Creative Storytelling
  • Creative Writing
  • Creative Ideation
  • Brand Strategy
  • Product Innovation
  • Future of Food
  • Sneakers and Streetwear Culture
  • Naming

Exploring

  • Future of Beverage
  • Functional/Proactive Health
  • Adaptogens
  • B2B
  • Business Disruption
  • Plant-based Food
  • Biome
  • Gene Editing/Hacking
  • Autonomous Vehicles
  • Electric Cars

Contributions

An Introduction

The Living Brand

Brand Logic Systems

No More Monoliths: How Smart Brands Stay Coherent in a Fragmented World

More Joneses

  • Brad Surcey
  • Brad Surcey
  • Brad Surcey
  • Anna Evenson
  • Anna Evenson
  • Anna Evenson
  • Braden Stadlman
  • Braden Stadlman
  • Braden Stadlman
  • Rob White
  • Rob White
  • Rob White
  • Peter Petrulo
  • Peter Petrulo
  • Peter Petrulo
  • Sarah Youngquist
  • Sarah Youngquist
  • Sarah Youngquist
  • Jordana Rothman
  • Jordana Rothman
  • Jordana Rothman
  • Morgan Hay-Chapman
  • Morgan Hay-Chapman
  • Morgan Hay-Chapman
  • David MacDonald
  • David MacDonald
  • David MacDonald
  • Idee Douglas
  • Idee Douglas
  • Idee Douglas

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