Aveda
Introducing a legacy brand to a modern audience through sustainability.
The work
We partnered with Aveda at the FIT Sustainable Business and Design Conference to help the brand reclaim its position as a modern “no compromise” brand.
To do this, we created an installation that is a metaphor for the Aveda product experience.
It starts with a bold message that faces the outside world. Once inside, the experience wall gives our iconic bottles a second life by transforming them into a malleable, sophisticated fabric texture that wraps the experience in dramatic movement and emotion.
This recycled plastic exterior opens up into a lush green botanical-inspired interior. Once inside, the viewer can lose themselves in a beautiful, sharable moment.
Our roles
- Brand Activation
- Content Production
- Content Strategy
- Creative Storytelling
- Experience Design
- Engagement Strategy
