Aveda

Introducing a legacy brand to a modern audience through sustainability.

Model posing in front of the Aveda plastic bottle installation.

The work

We partnered with Aveda at the FIT Sustainable Business and Design Conference to help the brand reclaim its position as a modern “no compromise” brand.

To do this, we created an installation that is a metaphor for the Aveda product experience.

It starts with a bold message that faces the outside world. Once inside, the experience wall gives our iconic bottles a second life by transforming them into a malleable, sophisticated fabric texture that wraps the experience in dramatic movement and emotion.

This recycled plastic exterior opens up into a lush green botanical-inspired interior. Once inside, the viewer can lose themselves in a beautiful, sharable moment.

Our roles

  • Brand Activation
  • Content Production
  • Content Strategy
  • Creative Storytelling
  • Experience Design
  • Engagement Strategy
Floor reflection and shadow of interior Aveda installation
Exterior view of glass panel wall with type for Aveda installation
Women with Aveda tote bag
Women in front of plants and lights at Aveda installation
Women's feet on Aveda sign
Women looking at her mobile phone in front of plants within Aveda installation