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Business-Driven Social Impact | Zeus Jones
Business-Driven Social Impact
Business-Driven Social Impact Make social good the core of your business.
Commit to something good. Commit to something good. Commit to something good. For most companies, social impact is something that's bolted on. But those who put social good at their center are proven to motivate and retain customers, drive shareholder value, and proactively fight decline.
To be truly impactful and ensure long-term growth, social good can’t just be the responsibility of a Corporate Social Responsibility team. It needs to be woven into everything you do. We began our company 13 years ago with the mission of putting purpose at the core of business and creating tangible, positive impact. We've helped some of the best companies in the world do just that.
Vision
Setting the course We start by aligning your business and impact ambitions, and assess your current net social impact. Next, we look at the space broadly, mapping the consumer, cultural, business, and policy energies around your impact ambitions.
Output
Ambitions Workshop Current Program Audit Creation of Net Social Impact Goals External Impact Audit
Action
Operationalization + Implementation We then ideate and select impact strategies, products, services, etc., that will drive the most business impact. We look at the impact from multiple perspectives including social, environmental, financial and consumer.
Output
Business and
Impact Modeling Product and Partnership Roadmap
Engagement
Optimization + Long Term Planning Implementing a program is just the beginning. We'll look at long term trajectories relevant to your business and develop a long term impact action roadmap that will keep the business growing even as the world rapidly changes.
Output
Quick Feedback Implementation Purpose Roadmap Long-Range and Trajectory Planning
From
Gifts To Charity One Team's Responsibility Disconnected activations Just a Job
To Impact-Driving Business Companywide Commitment All Work Being Mission Driven A Fulfilling Responsibility
We built a vision, strategy, and toolkit for diversity and inclusion action at one of the biggest companies in the world.
We helped Chipotle define and develop their sustainability program from ideas to actions, helping them establish their leadership in the earth-conscious food space.
We helped General Mills launch an initiative among employees to introduce and internalize a bold pledge to reduce the food giant's greenhouse gas emissions by 2025.
Ready to build social good into the core of your brand?
Together with dscout, we conducted a study in January 2020 to better understand Gen Z identity formation, expression and fluidity. We heard from 42 Gen Z participants who told us about themselves, their backgrounds and the role identity plays in their lives.
A look at how traditional management consultancies are inadvertently exacerbating their clients problems and how we’re breaking the mold to instead help our clients evolve from within.