Market Creation
Market Creation
We help the world's most innovative companies turn their boldest ambitions into thriving new markets and categories.
Culture creates markets.
Nearly 40% of CEOs think their companies won't be ‘economically viable’ within the next decade without major changes. — PWC 2023
A lot stands in the way of transformative growth. Future forecasts are fuzzy and fragmented. Most business strategies are incremental, not transformative. Future market visions are not inspiring and/or not actionable enough. Plus, culture is hardly treated as a critical force sustaining new markets’ growth.
By envisioning the future together with industry-leaders like Apple, Nike and Nestlé, as well as industry-disruptors like Oobli, GreenLab and Dimensional Energy, we’ve developed an entirely new approach to Market Creation.
Creating Beauty out of Chaos
We help businesses imagine better futures and build toward them with conviction. AI-bolstered foresight, culture mapping and creative future-back thinking is how we make it happen.
From
Future forecasts on consumer & tech trends
Culture-agnostic market strategies
Business justifications for each opportunity
To
AI-empowered foresight on the deepest macro shifts ahead
Culture used as a compass
Tangible, emotive, eye-opening depictions of new market scenarios
We bring emotion and imagination to the evolution of business
The Landscape
Envisioning Future Markets
We look at nascent science, demographic data, health, environmental and cultural evolutions to imagine the world 15 years from now and your thriving role in it.
How we do it
Trajectory Planning
Cultural Mindset
New Market Analysis
The Creative Leap
Creating New Categories
We create narratives filled with awe, emotion, and meaning. We build new offerings, content, and actions with the power to shape up new market categories.
How we do it
Creative World Building
Experience Stories
Category Creation Platform & Actions
The Support System
Re-Wiring Organizations for Growth
We map which capabilities will be needed in the future. We help leaders engineer a growth ecosystem and foster mutually beneficial partnerships that transform entire categories.
How we do it
Capability Identification & Planning
Partnerships Philosophy
Category Engineering
Let's imagine and create the future for your business, together.
Meet an ecosystem of future-building partners, united by the same commitment to making business more beneficial to all.