Blog
Thoughts and Thunderbolts

Our thoughts about

Everything
  • Our Work
  • Culture
  • Ideas
  • Trends
  • Everything
Ideas
July 10 | 2018

Inno­va­tion Is Hard — Here’s How to Stop Brain­storm­ing and Make Some­thing Real

by Jen Shadowens
Ideas
June 05 | 2018

Is Health Care the Future of Your Business?

by Gordon McIntyre-Lee
Ideas
May 18 | 2018

Born to Innovate

by Elsa Perushek
Work
April 30 | 2018

Envi­sion­ing the Future of Food

by Eric Frost and Katie Iwanin
Work
April 10 | 2018

Con­sis­tent­ly Inter­est­ing: Bring­ing the Lib­erté Brand to the Web

by Elida Holte
Ideas
March 27 | 2018

Your Bud­get Mod­el Is Killing Your Business

by Heather Hinkel and Jen Shadowens
Culture
March 14 | 2018

Build­ing Our Own Tool to Solve the Per­for­mance-Review Problem

by Amanda Zweerink
Ideas
March 06 | 2018

Shift from Imag­in­ing the Future to Cre­at­ing It

by Dipanjan Chatterjee
Ideas
February 21 | 2018

How Work­ing for Prof­it Can Mean Work­ing for Good

by Jen Shadowens
Ideas
February 06 | 2018

Build­ing Par­tic­i­pa­tion Through Non-lin­ear Storytelling

by Mike Rook
Ideas
January 23 | 2018

The Fastest Way to Under­stand Your Audience

by Katie Iwanin
Trends
January 16 | 2018

Less Isn’t More. It’s Boring.

by Lindsay St. Clair
Ideas
January 09 | 2018

3 Ways to Close the Gap Between Good Ideas and Funding

by Dipanjan Chatterjee
Work
December 20 | 2017

When a Hol­i­day Gift Is More than a Hol­i­day Gift

by Claire Dawson
Work
December 13 | 2017

Health is the New Indulgence

by Reuven Perlman and Missy Reinikainen
Trends
December 06 | 2017

Rel­e­vance Is Every­thing: Why adi­das Is Winning

by Eric Frost
Work
November 30 | 2017

Ideas Are Noth­ing With­out Action

by Peter Petrulo
Ideas
November 28 | 2017

Mak­ing Strat­e­gy Tangible

by Rachel Hardacre
Culture
November 21 | 2017

We’re Not Co-Work­ers. We’re Family.

by Claire Dawson
Ideas
November 14 | 2017

Keep­ing up with Cul­ture Is More than Adapt or Die

by Adrian Ho
Work
October 25 | 2017

Three Mar­ket­ing Tac­tics to Make the Every­day Exciting

by Dana Bedessem and Lindsay St. Clair and Jen Shadowens
Ideas
October 18 | 2017

How NOT to Use Design Sprints: A Warning

by Beth Larson
Ideas
October 04 | 2017

It’s Time to Rethink the Con­sumer Journey

by Adrian Ho
Work
September 26 | 2017

Why Cor­po­rate Train­ing Falls Short

by Claire Dawson and Zach Jenson
Ideas
September 20 | 2017

Stop Googling and Get Out: How Real Expe­ri­ences Can Rev­o­lu­tion­ize Your Work

by Eric Frost
Ideas
September 12 | 2017

Mod­ern Cre­ative Ideas: Design­ing for Scale

by Adrian Ho
Ideas
September 05 | 2017

How to Make Health Care Mem­ber­ship Mat­ter: The Role of Trust in Ser­vice Innovation

by Zach Jenson
Ideas
August 29 | 2017

The Future of Health Care: 4 Solu­tions for Care Coordination

by Adrian Ho
Ideas
August 22 | 2017

The Dan­ger of Sim­ple Stories

by Jason Zabel
Culture
August 17 | 2017

Cre­at­ing an Employ­ee Hand­book for a Com­pa­ny that Hates Rules

by Amanda Zweerink
Ideas
August 08 | 2017

3 Ways to Rev­o­lu­tion­ize Your Health Care Organization 

by Gordon McIntyre-Lee
Work
August 01 | 2017

Tak­ing a Risk With Uncon­ven­tion­al Storytelling

by Laura Nelli
Ideas
July 26 | 2017

How Pro­to­typ­ing Is Chang­ing the Way We Work: A Conversation

by Sarah Herberg
Work
July 18 | 2017

Help­ing Non­prof­its Pre­serve Their Pas­sion by Find­ing Their DNA

by Jen Shadowens
Culture
June 27 | 2017

How Shar­ing Expe­ri­ences Can Cre­ate New Per­spec­tives for All of Us

by Dana Bedessem
Culture
June 07 | 2017

How Fly­ing the Whole Com­pa­ny to Cana­da Brought Us Closer

by Claire Dawson and Peter Petrulo
Work
May 31 | 2017

Putting Atom­ic Design into Prac­tice on Code42​.com

by Alex Register
Work
May 17 | 2017

Redesign­ing Famous Dave’s: How Her­itage Can Lead a Brand into the Future

by Claire Dawson
Trends
May 10 | 2017

The Hid­den Cost of Über: Weight­less Com­pa­nies and the Future of the Economy

by Adrian Ho
Ideas
April 12 | 2017

What Hap­pened to the Mod­ern CMO?

by Katie Iwanin and Zach Jenson
Work
March 29 | 2017

Con­nect­ing Pur­chas­es to Healthy Forests

by Mike Rook and Missy Reinikainen
Trends
March 22 | 2017

The Shrink­ing Role of Humans in Decision-Making

by Adrian Ho
Culture
March 15 | 2017

The Evo­lu­tion of Production

by Kristan Nolan
Ideas
February 28 | 2017

The Ques­tion of Ethics: Is Busi­ness Respon­si­ble for Build­ing a Bet­ter Future?

by Ashleigh Penrod
Culture
January 24 | 2017

The Evo­lu­tion of Our Open Office

by Brad Surcey
Culture
January 12 | 2017

What We Can Learn from the Music of 2016

by Lindsay St. Clair
Work
December 20 | 2016

From Eat Street, with Love

by Robert Skoro
Ideas
December 07 | 2016

Get­ting Raw About Empa­thy in Life and Work 

by Beth Larson
Ideas
November 22 | 2016

The Evo­lu­tion of Cul­ture and Brands

by Adrian Ho
Ideas
November 17 | 2016

What Devel­op­ers Can Learn from the Cof­fee Industry

by William Fendler
Culture
October 25 | 2016

Zeus Jones’ Top 5 Hal­loween Movies

by Elida Holte
Ideas
October 19 | 2016

Why We Should All Be Called Creatives

by Jason Zabel
Work
October 12 | 2016

The 4 Key Strate­gies Behind Our New Website

by Alex Register
Trends
September 30 | 2016

(Art) His­to­ry Repeats Itself

by Robert Skoro
Culture
September 07 | 2016

How a Sum­mer of Feel­ing like a Fail­ure Was Exact­ly What I Needed

by Ben Olson
Culture
August 31 | 2016

The More Ulti­mate Guide to The State Fair

by Peter Petrulo
Ideas
August 24 | 2016

A Val­ue-Exchange Busi­ness Mod­el in 3 Steps

by Elsa Perushek
Ideas
August 16 | 2016

5 Rea­sons Why Inno­va­tion Is Good For Your Brain

by Katie Iwanin
Ideas
August 03 | 2016

How To Cre­ate An Ecosys­tem Around Shared Values

by Adrian Ho
Work
July 26 | 2016

Feed­ing A Hap­py City at Mess Hall

by Elida Holte
Culture
July 13 | 2016

When Work Gets Per­son­al: Build­ing Your Own Strate­gic Framework

by Ashleigh Penrod
Work
June 24 | 2016

Scal­ing Viral Impres­sions: A #pos­tit­war Case For Preparation

by Jen Shadowens
Culture
June 15 | 2016

Wel­com­ing Our Not-Interns

by Sarah Herberg
Culture
June 07 | 2016

Cre­at­ing the Next Gen­er­a­tion of Lead­er­ship at Zeus Jones

by Dave Annis
Ideas
May 29 | 2016

Redefin­ing How We Mea­sure and Eval­u­ate Scale For Brands

by Colin Murphy
Culture
May 25 | 2016

How an Affront to Cap­i­tal­ism” Plans for The Future

by Rob White
Ideas
May 18 | 2016

It’s Time to Evolve the Brand Guide (And How We Design for It)

by Alex Register
Ideas
May 10 | 2016

Four Prin­ci­ples of Brand Partnership

by Laura Nelli
Ideas
May 03 | 2016

Uni­corn Ethics: When Prof­it & Growth Become Separated

by Adrian Ho
Ideas
April 26 | 2016

Mea­sur­ing Brand Pur­pose: 5 Lessons Learned

by Sarah Herberg
Ideas
April 20 | 2016

An Evolv­ing Mod­el for Mod­ern Brands – Beyond Belief, Pur­pose, Pursuits”

by Christian Erickson
Ideas
April 12 | 2016

Do Busi­ness Ethics Mat­ter? Ask­ing The Right Ques­tions For A Com­pet­i­tive Advantage

by Sarah Lansky and Jessica Nordell
Trends
April 04 | 2016

Is Big Data Tak­ing Over Busi­ness? Five Ways to Embrace Your Com­mon Sense

by Katie Iwanin
Work
March 29 | 2016

Into the Unknown: Cre­at­ing Our First Book

by Beth Larson and Gordon McIntyre-Lee
Culture
March 22 | 2016

Out of Left Field – Why We Want Interns with Diverse Backgrounds

by Claire Dawson and Ellie Schneider
Trends
March 15 | 2016

Nike vs. Adidas

by Eric Frost
Culture
March 03 | 2016

Not Like Me: How Homo­gene­ity Impacts Our Work, and What We Can Do About it 

by Sarah Herberg
Trends
February 29 | 2016

Wel­come to the Age of Otherness

by Robert Skoro
Ideas
February 16 | 2016

You’re Nev­er Too Big to Be Authentic

by Claire Dawson
Trends
February 08 | 2016

The Merg­ing of Cause and Busi­ness – And Why It’s Key to Under­stand­ing Young Consumers

by Becky Lang
Ideas
January 27 | 2016

Why Brand Trans­paren­cy Still Matters

by Katie Iwanin
Ideas
January 07 | 2016

Do The Under­ly­ing Struc­tures of Your Com­pa­ny Sup­port How Val­ue Is Created?

by Adrian Ho
Work
December 22 | 2015

This Year, Let’s Make Mer­ry­mak­ing Matter

by Laura Nelli
Culture
December 16 | 2015

We Need to Talk

by James Diers
Work
December 09 | 2015

Build­ing The Boka Design Language

by Alex Register
Trends
December 03 | 2015

Orga­ni­za­tion­al Strate­gies for Cop­ing with Complexity

by Adrian Ho
Culture
November 18 | 2015

Zeus Jones Push-Up Club: Build­ing an Idea From the Inside Out

by Mike Rook
Culture
November 11 | 2015

How We’ve Built Zeus Jones Around Rad­i­cal Col­lab­o­ra­tion With Clients

by Christian Erickson
Culture
November 04 | 2015

Why You Should Nev­er Use the Word Learn­ings: How to Write Like a Human

by Claire Dawson
Ideas
October 30 | 2015

Why You Should Stop Being So Original

by Laura Nelli
Culture
October 22 | 2015

Advice From the Real World’ for Col­lege Students

by Ellie Schneider and Stacia Burtis
Trends
October 15 | 2015

Metaphors and Men­tal Models

by Adrian Ho
Work
October 12 | 2015

How Cre­at­ing Boka Made Zeus Jones Bet­ter Flossers

by Amanda Zweerink
Work
October 02 | 2015

3M Thin­su­late at the US Bur­ton Open

by Stacia Burtis
Culture
September 25 | 2015

The New Rules of Vacation

by Amanda Zweerink
Culture
September 18 | 2015

Secret Mes­sages from Zeus Jones: On Intern­ing and Minutiae

by Micah Mackert
Work
September 10 | 2015

Design Sprints – Col­lab­o­ra­tive Real-Time Prob­lem Solving

by Peter Petrulo
Culture
September 04 | 2015

Why It’s Time to Start Car­ing About Gen Z

by Becky Lang
Culture
September 02 | 2015

The Ulti­mate Guide to the Min­neso­ta State Fair

by Peter Petrulo
Ideas
August 25 | 2015

Infra­struc­ture For Mod­ern Brands

by Adrian Ho
Culture
August 21 | 2015

Break­ing Up With Tra­di­tion­al: My Intern Expe­ri­ence at Zeus Jones

by Kelsey Seiler
Trends
August 12 | 2015

The 100-Day Project

by Stacia Burtis
Culture
August 06 | 2015

What Your Wardrobe and Mod­ern Brand­ing Have in Common

by Beth Larson
Ideas
July 17 | 2015

Towards the Def­i­n­i­tion of a Mod­ern Business.

by Adrian Ho
Culture
July 16 | 2015

Tak­ing Charge of Your Career: A Creative’s Perspective

by Laura Nelli
Work
July 01 | 2015

Rebrand­ing the Aquatennial

by Becky Lang
Work
April 24 | 2015

Cir­cle: Intro­duc­ing Dig­i­tal Cur­ren­cy to the Masses

by Alex Register
Work
March 25 | 2015

Min­neso­ta Unit­ed FC Joins MLS

by Brad Surcey
Work
February 06 | 2015

Pre­pare + Prosper

by Becky Lang
Culture
October 24 | 2014

Info­graph­ic: How Does The Twin Cities’ Adver­tis­ing Indus­try Stack Up For Women?

by Christian Erickson
Culture
March 01 | 2014

It’s Zeus Jones’ 7th Anniver­sary. Here’s a Look at What The Agency Could Have Been Called.

by Becky Lang
Work
December 17 | 2013

Hats for the Holidays

by Becky Lang