The Living Brand

The Living Brand is more than a metaphor—it’s a mandate. AI isn’t just changing how we build brands. It’s redefining what brands are. In this issue, we explore what it means to build brands that behave, respond, and evolve—brands that feel alive.

Emotionally intelligent brands aren’t just more relatable. They’re more responsive, and built for a world where feeling—not just function—drives connection.

Infinitely useful brands aren’t a new idea—they’re a long-held promise finally made real. Built to act, not just speak, they shift branding from storytelling to system design.