The Living BrandThe Living Brand is more than a metaphor—it’s a mandate. AI isn’t just changing how we build brands. It’s redefining what brands are. In this issue, we explore what it means to build brands that behave, respond, and evolve—brands that feel.Right Arrow
How to Train Your Brand (Not Just Manage It)Emotionally intelligent brands aren’t just more relatable. They’re more responsive, and built for a world where feeling—not just function—drives connection.Right Arrow
The Infinitely Useful BrandInfinitely useful brands aren’t a new idea—they’re a long-held promise finally made real. Built to act, not just speak, they shift branding from storytelling to system design.Right Arrow